Top 10 Skills Houston SEO Experts Must Have

Number of Years of SEO Experience – do you know how many years they are established as a Houston SEO Company? Anyone can present themselves as an SEO Company but when you check can they show you a track record? Typically, you want to hire local SEO Companys with 10+ years of experience in SEO, because they have personally experienced the highs and lows of Google change with Panda, Penguin & Hummingbird.  If you are unfamiliar with this, call us and we will be glad to provide you with actual work that we did to help our clients during the many Google algorithm changes.

Typically, SEO Companys in Houston, with this level of experience can tell you quickly the issues with your site and how to resolve them fast.

SEO Companyise comes in 3 major categories:

1. Technical SEO Optimization – website design, errors resolution, performance optimization
2. On Page SEO Optimization – site structure, content structure, mobile site content configuration, tags and link structure
3. Off Page SEO Optimization – link building, content distribution, traffic harvesting

Houston SEO Companys must have a complete knowledge of all 3 SEO categories and should be able to show you actual customer rankings that showcase all of these skills.

There are so many ways to check for SEO results, but more consistently is to meet and greet the SEO Company via direct interview meeting. The right SEO professional should be local, able to show you his/her work, consistently service customers for the long-term. SEO results can be checked and confirmed via Google Analytics and using many other reporting tools.

Digital marketing has become very complex. Not everything is on an equal footing when it comes to online marketing. Example, Twitter does not generate leads for your business vs Facebook. Houston SEO guru should be able to guide your business with all types of budgets.

SEO local professional can use a variety of tools to research keywords, search traffic, competitive analysis and set up a plan for your success.  The right SEO Company will not jump at the offer of working on your business. SEO Companys are selective on projects they work on because of profitability for their clients. There has to be an ROI from the marketing efforts for them to take you as a client.

You are hiring an SEO person, so why do they need to know strategic vision for your business? The ideal SEO Company needs to understand your products and services, your competitive advantage for your business, your margins, your customer service and areas you are weak. This knowledge helps design the right type of communications to attract ideal customers for your business. Google is constantly making changes and along with it, your competitors are adjusting strategies. Therefore, effective knowledge of your business ensures that the SEO guru working for your business can be proactive vs. reactive.

If you have a type A personality, its likely your business is moving at the speed of your thought.  That means your team including your SEO firm that you hire should keep up with you. Our policy is to respond to questions or issues within 2 to 4 hours. Typically, we txt, email or call back within 1 hour or immediately.  This ensures our clients know that they are our most important priority and things are handled with speed and quality.

Effective communications skills are mission critical today. Content is king! Quality communications is a dominant strategy that continues to evolve. If the SEO Company can handle website changes, design, written content, youtube video production, landing page development, on page optimization and off page work – you are in good hands. If they can manage teams and connect with owners and executive, well you have a superstar SEO Company.

Excellence in the execution of marketing strategies, tasks and follow-up is key to a successful SEO Company. You connect these skills with continuous improvement via measured results, well you just hit “Gold”.  If all of this sounds too good to be true, you are right. A very small number of Houston SEO Companys are capable of executing with excellence on a consistent basis.

The field of digital marketing is constantly in flux. Every day there is a new and improved mouse trap. Does the SEO Company keep a pulse on the market from new technology to new strategies? Are they curious about your competitors? What are they doing? How can you get a leg up on your competition? If you are seeking this level f Company, then you have found the right firm – call us.